"We are a London-based Hip Hop collective that prides itself in our brotherhood as a group and thoroughly enjoying the music-creating process.
We want to ensure that the listeners enjoy the experience that we provide them."
As a group, the differences in all of our styles come together to create a unique contrast and ensure each member is allowed to shine. We are currently in the midst of creating a following that will span multiple platforms and we want listeners to grow alongside us on this journey that we are embarking on. All of our interests shine across in the music that we will be creating and we hope that you enjoy what we are able to bring to the British music scene.
We want to ensure that the listeners enjoy the experience that we provide them. We consist of Sai2Sly (Vocals and Producer), Joe Gladman (Vocals, Producer and Mix and Mastering engineer), DrizP (Vocals), Best One (Vocals), Zxdiak (Vocals) and Karl Alcayaga (Graphic Designer and Videographer).
Being a part of Route 11 has allowed me to explore my creative opportunities within the realm of music.
Whether it's designing song covers or posters, directing and filming for promotional material and even experiment within the musical aspect such as singing and music reviewing. The groups aspirations and high spirits has constantly fuelled the creative mentality, enabling constant motivation towards everyone involved. The diversity between each members musical interests has allowed the creation of such widespread song production and experimental sounds. Now being the most recent member, the opportunity to enter the artistic realm of songwriting may be something to consider in the future with every member encouraging this particular step! However, the enjoyment of designing material for the group will always be first!
THE ROUTE 11 EXPERIENCE
With a multitude of songs released and a gradual following emerging, the consideration and organisation of headlining shows around the local venues allowed the group to expose each individual's musical talents. Therefore, the opportunity to design and promote their shows was undoubtedly taken. Named 'The Route 11 Experience' I was now assigned the roll of designing event promotion material for recent and upcoming shows.
ROUTE 11 EXPERIENCE 1
GREY HORSE PUB/ RAM JAM RECORDS
KINGSTON UPON THAMES
(9 - 02 - 2023)
ROUTE 11 EXPERIENCE 2
KNIGHTS PARK STUDENT UNION, KINGSTON UNIVERSITY
KINGSTON UPON THAMES
(9 - 02 - 2023)
ROUTE 11 EXPERIENCE 3
THE HALF-MOON PUB
PUTNEY
(6 - 03 - 2024)
SONG COVERS
When designing the covers for each song released, it was important to consider the contextual and thematic understanding emphasised by every member of the group as well as the addition of certain creative elements desired. Below showcase the design ideas and certain design outcomes for certain songs.
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'ALL OF ME' design process with 3 initial outcomes and varying orange colour variations, with the finalised cover published
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THE ROUTE 11 ARCHIVES
A publication showcasing raw photographs including the group's performances, personal photos and behind-the-scenes. An initial startup to an ambitious collection of future publishings.
